All posts tagged News

Film is Offically Dead… or at least in one foot in the grave.

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Last week Panavision and Arri among others quietly stop manufacturing new 35mm film cameras.
Check out the Tech Crunch article for details.

Now that the weight of film of your shoulders, what kind of video camera will you buy?

Zacuto did a in depth 3 part shoot out between the following cameras:

ArriFlex-435 (35mm)
Arri Alexa
Sony F35
Phantom Flex
Red One M-X

Sony PMW F3
Panasonic AF-100
Cannon 5D-Mark ii
Cannon 7D
Cannon 1D-Mark iv
Nikon D7000

This 3 part series by Zacuto is promobably the most detailed shoot out between cameras. If you produce videos at any level, producer, director, dp, assistant or just a volunteer at your church this is a MUST SEE. In every test you will see limitations of each camera. There is no one perfect solution, but knowing the information inside these videos will give you a better understand of how to use each camera, thus rendering better videos.

Episode 1: The Tipping Point

Episode 2: Sensors & Sensitivity

Episode 3: It’s Not So Black & White

Live Blog from Apple Keynote


If you are an Apple junky like myself, you’ll probably want to read a live blog on the web following the minute to minute updates from the keynote.

Here is a list of live blogs following today’s Apple Keynote. Coverage starts at 10:00am PST.

Apple Insider
Ars Technica

Facebook Reinvents the Profile Page

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Today at F8 conference Facebook introduced “Timeline” a new profile page that captures a better sense of who you are. The goal is to extend what the conversation. Mark Zuckerberg calls the original Facebook profile page the first 5 minuets of a conversation and the current profile page the next 15 minutes of a conversation.  Timeline goes beyond the 15 minute conversation.

Timeline showcases all the events in your life and giving you the ability to raise their importance or remove them completely. Timeline even adds more customization with a cover photo for your header.

Will this change the way we connect online? Probably. But one of the most exciting possibilities is to see believers in Jesus showcase their lives. A timeline of their lives before coming to faith in Jesus Christ and after. It could be one of the most profound tools for share the faith. Only time will tell (Yes pun intended although not a very good one).

What is your take on the new Facebook Timeline?


Vimeo Launches Music Store

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If you lead or are directly responsible for the creation of videos of your church, you need to know this!

Using just any song for your videos can be against the law. Most music is copyrighted and requires some type of licensing. Licensing of can get very expensive, take a Cold Play song, that can easily cost you thousands of dollars. So how do you get affordable licensing for music? They are numerous sources online but very few of them are any good. That’s about to change.

Today Vimeo launched it’s online Music Store. Music design specifically for videos. Licenses range from Free under creative commons, $1.99 for personal use and $100 for commercial use.

Vimeo has the most influence, and resources to grow this small store into something film makers can cherish. But only time will tell.

If you are looking for more emotional meaningful less soundtrackish music, check out With Etiquette. A Music licensing web site created by the Guys at Still Motion.

Final Cut Pro X Software update

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Final Cut Pro X was previewed this year at NAB with great fan fair.The future looked bright. But after only a few months in beta Apple released the product at WWDC and soon after editors all over the world were buying pitch forks and torches. The Witch hunt began.

After Blogs and op-ed articles Final Cut Pro X was dubbed “iMovie Pro” and even Conan O’brian took stab (probably since his new parent company had spent millions in Final Cut software and hardware).

Well all those diehards that didn’t take Adobe up on it’s 50% discount to switch to Premier the wait is over. Today Apple released a Final Cut X update.

What does this mean for you leaders over technical arts. Basically if already bought Final Cut X grab the update especially if you are using XSAN. If you didn’t buy Final Cut X and you can hold out until spring of 2012 Apple will probably have a full new release with all the bells and whistles your accustom too. If you can’t wait Adobe premier is a great option especially if your are shoot on DSLRs it will save your team time.

Sadly the update does NOT include Multi-cam Editing or Broadcast Monitor support. Here are the new features.

Media Stems Export

Traditional, track-based editing systems require you to constantly rearrange and disable tracks to export audio and video stems. With the latest version of Final Cut Pro X, flexible metadata removes the burden of track management. Use the new Roles tag to label clips — dialogue, effects, music, and more — then export a single multitrack file or separate stems based on your tags. You can even apply Roles to video clips and graphics for a powerful new way to deliver separate files for versioning and localization.

Rich XML Support

Now you can import and export Final Cut Pro X project and Event information via a rich XML format. XML interchange enables a wide range of third-party workflows, including high-end visual effects, color grading, and media asset management. Blackmagic Design’s DaVinci Resolve, Square Box System’s CatDV, and many other third-party applications will offer XML-based workflows with Final Cut Pro X.

Projects and Events on Xsan

Create and edit your Final Cut Pro X projects and Events on Xsan. Ideal for multi-user workflows, you can import media through Final Cut Pro X and place it directly on the SAN. Multiple users can access the same source media, and each editor can create separate projects and Events on the SAN. Users can then edit from any system attached to the SAN, making it easy to move between computers and continue working.

Custom Starting Timecode

Set the start time of your project to a custom timecode value to accommodate color bars and tone, or to meet broadcast delivery specifications.

Full-screen view in Lion

Use every inch of your display when working in Final Cut Pro X. And easily navigate to other applications with a swipe.

GPU-accelerated export

Harness the power of the GPU on your graphics card to speed up foreground export.

Camera Import SDK

Camera manufacturers can use the Camera Import SDK to write plug-ins for importing media from a wide range of cameras. For example, Sony is updating their XDCAM EX plug-in to support native import directly into Final Cut Pro X.

New Theme: Tribute

Access the new Tribute theme, with four animated titles and a matching transition.



Untitled Limited Edition Posters

Clark is giving away limited edition posters based on quotes from the Creative Collective eBook Untitled: Thoughts on the Creative Process by Blaine Hogan. This set of four 11″ x 17″ posters will be available exclusively at the Creative Collective After Party Presented by Clark.

Check out the design and inspiration after the break.

There is still a few tickets left for the After Party get them while they last!  Register

Continue reading →

Creative Collective After Party

UPDATE: 2st Musical Guest Announced

Attention all chi-town residences. Clark is hosting the first ever Creative Collective After Party!
Join creatives from both Chicago and the rest of the United States at this exclusive event. Live Music, Food, Art and more. All with the purpose to inspire you to create like you were created.

[Update2:] All Sons and Daughters will be playing at the Creative Collective After Party! Check out their website!

[Update:]La De Les will be playing at the Creative Collective After Party! They will play a few songs and talk about their creative process. Check out their website and go buy their new album on iTunes!

Thursday September 15, 2011 9:00pm – 11:00pm
Soul City Church

Register Here

Why The Creative Collective

If you haven’t heard by now, Clark started something new earlier this year. We Call it The Creative Collective. The Collective is an effort to prevent creative apathy. It’s a movement to equip those in and around the church to refocus on content and originality. After all we were created in the image of God the creator. Created to Created. This revolution is in its infancy with a challenging mission: Delete the Copy and Paste culture within the church. Inspiring? We hope so. But one question we get asked a lot over here at the firm is why start The Creative Collective, why Clark? Well, made a little video to share our thoughts (video after the break).

Continue reading →

New Clark Website

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We are excited to be publishing our new website today. The site is more streamlined with a cleaner and simplistic look and feel.

The new sports some new case studies. Oak Ridge Baptist Church, Pinelake Church, Church of the Highlands, and are some of the wonderful church Clark has been blessed to partner with over the past few months.

A few new features of the site includes photos of our staff, online support form for current clients. The one new feature we think most churches can benefit from is our new direct sales page. Now any church of any size has the buying power of Clark. Get the latest switcher, or replace your projector lamp, all competitively priced.

Check out the new Clark website.

New Clark Blog

Ladies and Gentleman welcome to the new Clark Blog.

Why a new blog?

Clark has a unique view of the American Church. Working and partnering with churches from all over the United States gives our team here the ability to see what works in ministry and what doesn’t and ultimately how God is using his church.

So today The Clark Blog launches with a new mission:

Resource and equip church leaders with the knowledge and information they need to better lead creative and technically teams along with how to best utilize their facilities to reach more people with the message of Jesus Christ.

Take a look around and let us know what you think!